Principles of Media Arts

When creating media arts, there tend to be four principles that are followed:

1) Duration
Refers to time and how its perception can be manipulated and presented in media art works.It can also be used to describe the temporal nature of those art works that exist for only a limited time.

2) Hybridization
Is the technique used in creating art works in which genres, styles, concepts,materials, media, and forms are combined to create new “hybrid” forms.

3) Interactivity
Interactive media art works involve viewer participation in the art work itself. Common interactive media art works include interactive installations,performance art, and web-based art.

4) Point of View
Point of view can be either conceptual or physical.Conceptual points of view include internal, external, subjective, objective, cultural, political, and social viewpoints. Physical points of view include bird’s eye, worm’s eye, eye level,360 degree, internal, micro, macro, and telescopic viewpoints.

These definition were taken from the Ontario Curriculum, Arts, 2010.

2 thoughts on “Principles of Media Arts

  1. Pingback: “Ryan” Critique « batmanifesto

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